Cebu IT Park (API)

Cebu IT Park (formerly Asiatown IT Park, API) is a 27-hectare PEZA-accredited IT special economic zone in Lahug, Cebu City. Developed by Cebu Holdings (an Ayala Land subsidiary), Cebu IT Park is the Visayas-Mindanao region's premier BPO and IT hub, hosting major outsourcing companies and serving as the catalyst for Cebu's emergence as the Philippines' second-most-important tech center.

The IT Park features: the eBloc Towers (purpose-built BPO office buildings), the Block 21 commercial area (with retail, dining, and services), multiple residential condominium towers (Avida Towers Riala, Solinea, Sedona Parc, and others), the Azuela Cove and other Ayala Land residential developments, and the Central Bloc (hotel and commercial complex). The park is characterized by modern infrastructure, 24/7 operations, and a vibrant live-work-play environment.

Cebu IT Park is located in Lahug, approximately 30 minutes from Mactan-Cebu International Airport. Internal transport includes e-jeeps, taxis, and ride-hailing services. The park is accessible via Salinas Drive and Pope John Paul II Avenue. Connection to Cebu Business Park (Ayala Center Cebu) is via Pope John Paul II Avenue (approximately 10 minutes). A Bus Rapid Transit (BRT) system for Cebu City is planned with a station near the IT Park.

Cebu IT Park has been the primary driver of Cebu City's condominium market. Residential towers within and around the park command premium prices: PHP 120,000-250,000 per sqm (2024). Rental demand is strong from BPO workers, with studio units renting for PHP 15,000-25,000/month and one-bedroom units for PHP 25,000-40,000/month. Rental yields of 5-7% are attractive to investors. Key developers include Ayala Land, Filinvest, Taft Properties, and AppleOne Properties. The area has seen consistent property appreciation of 5-8% annually.

Cebu IT Park is a PEZA-registered zone, providing tax incentives to BPO and IT locators. The park employs approximately 50,000+ workers in the BPO and tech sectors. Cebu City's BPO industry generates billions of pesos in revenue annually. The IT Park's success has spawned additional IT parks in Cebu (Cebu Business Park, the SRP developments) and has been a model for IT park development in other provincial cities. The area's development is regulated by PEZA, DHSUD, and Cebu City LGU.

Ayala Center Cebu, Central Visayas, PEZA, BPO Industry, Cebu City