Century Properties Group
Century Properties Group is a Philippine developer known for luxury and branded condominiums. Developed Century City in Makati. Pioneer of the branded residence concept in the Philippines with partnerships (Versace, Missoni, Trump).
📄 Overview
Century Properties Group, Inc. (CPG) is a leading Philippine real estate developer specializing in premium and branded residential condominiums, master-planned communities, and affordable housing. Founded in 1986, Century Properties is known for its innovative marketing, international design partnerships, and the development of Century City in Makatiu2014a flagship mixed-use estate.
📄 History & Background
Founded by Jose E.B. Antonio during the post-EDSA economic recovery, Century Properties grew from a small property management company to one of the Philippines' most recognized developers. The company pioneered the concept of branded residences in the Philippines, partnering with international names. CPG went public in 2012 and has since expanded into affordable housing through its Century Limitless Corporation subsidiary.
📄 Notable Projects
Century City (Makati) is the flagship development, a 3.4-hectare mixed-use estate featuring The Gramercy Residences (the tallest building in the Philippines at the time of completion), Century Spire (designed by Daniel Libeskind), Trump Tower Manila (licensed from the Trump Organization), Milano Residences (interior design by Versace Home), and The Azure (with a man-made beach club by Paris Hilton). Outside Makati, projects include Acqua Private Residences (Mandaluyong) and Century Tropicana (San Fernando, Pampanga). Through PHirst Edition Homes, the company serves the affordable housing segment.
📄 Market Position
Century Properties occupies a distinctive niche as the Philippines' branded luxury condominium developer. The company targets high-net-worth individuals, foreign investors, and premium market buyers. CPG's marketing is known for its bold, internationally-oriented campaigns and celebrity partnerships. The expansion into affordable housing through PHirst Edition Homes broadened the company's market reach. PHirst offers house-and-lot packages priced from PHP 1-3 million.
🇵🇭 Philippine Context
CPG is listed on the PSE (PSE: CPG). The company's branded residences contributed to the internationalization of Philippine real estate. Projects are regulated by DHSUD and the SEC. Century City has become a landmark in Makati's Poblacion district, contributing to the area's revitalization. The company's affordable housing arm aligns with the government's housing program and qualifies for Pag-IBIG financing.
🔗 Related Topics
Rockwell Land, Megaworld, BGC, Makati CBD, Condominium, Branded Residences