Empire East Land Holdings
Empire East is the mid-market residential subsidiary of Megaworld Corporation. Develops affordable to mid-priced condos and townhouse communities in Metro Manila and CALABARZON.
📄 Overview
Empire East Land Holdings, Inc. is a publicly listed real estate developer specializing in affordable to mid-market residential condominiums and mixed-use developments. A subsidiary of the Megaworld group of companies, Empire East focuses on making quality homes accessible to young professionals, starting families, and OFW investors through competitive pricing and flexible payment terms.
📄 History & Background
Empire East was incorporated in 1994 as a spin-off of Megaworld Corporation's middle-income residential business. The company went public in the same year. As part of the Megaworld ecosystem, Empire East benefits from shared expertise in township development, property management, and commercial operations. The company pioneered several affordable condominium concepts in Metro Manila's emerging business districts.
📄 Notable Projects
Key developments include: Eastwood City (co-developed with Megaworld, Libis, Quezon Cityu2014one of the Philippines' first cyberpark communities); Cambridge Village (Cainta, Rizal); Laguna BelAir (Santa Rosa, Laguna); San Lorenzo Place (Makati, near Magallanes MRT); The Rochester (San Juan); Mango Tree Residences (Antipolo); Coventry Residences (San Mateo, Rizal); and Kasara Urban Resort Residences (Cainta). Empire East's projects often feature resort-style amenities at accessible price points.
📄 Market Position
Empire East targets the affordable to mid-market segment (PHP 1.5M-8M per unit), competing with Avida Land, SMDC, and Vista Land. The Megaworld affiliation provides brand trust and operational support. The company's value proposition centers on providing township-quality amenities and strategic locations at competitive prices. Monthly amortizations through bank or Pag-IBIG financing start at approximately PHP 10,000-25,000.
🇵🇭 Philippine Context
Empire East is listed on the PSE (PSE: ELI). As a Megaworld subsidiary, it benefits from the parent company's township model expertise. Developments are regulated by DHSUD and qualify for Pag-IBIG financing. The company's projects in emerging urban centers (Antipolo, Rizal, Cainta) align with Metro Manila's eastward expansion and the development of transit infrastructure (MRT-4, C-6 road). Empire East contributes to addressing the housing demand in Metro Manila's eastern corridor.
🔗 Related Topics
Megaworld, Eastwood City, Quezon City, Affordable Condominium, Real Estate Investment